They are there to support and assist us on the path to success. “They aren’t there just to make money or to mandate how we handle our business. “We felt we were in really good hands,” Fetter says. The corporate team offers support in various areas through operations, training, marketing, IT, and online ordering. “We offer a path to a career, not just a job.”įetter and his partners have noted the top-down support as a major factor in their decision to grow their partnership with Penn Station. They make money when the stores make money,” says Fetter. “We allow individuals to essentially operate their own business.
The partners attract and retain high quality staff through profit sharing, helping to avoid some of the staffing issues others in the industry have experienced. At Penn Station Subs we are ALL ABOUT GOOD TASTE Take your pick from our fresh grilled subs, fresh hand-cut fries, fresh baked cookies and fresh squeezed. Part of that employment opportunity extends to managing owners. “Penn Station offers a great product but also a great employment opportunity to our community, and that’s something that’s really important to us.” “We’re thrilled to be back in growth mode, bringing more locations into an already diverse food industry in the Omaha metro,” Fetter says. While plans for building out the Omaha market were slightly slowed by the pandemic, this agreement to add the Bellevue and Papillion locations is a sign of success in the first phase of their plans for the area.
And new customers just introduced to Penn Station are impressed enough to switch brand loyalty.”įetter, along with his father Todd and business partners John Gerbus and Steve Wagner were initially attracted to franchising with Penn Station by their experience as customers, as well as talking with the brand’s franchisees. Customers drive from an hour away because they’re familiar with the brand and want to experience it again. “We have been pretty overwhelmed by how strong the Penn Station following has already become. “We couldn’t be more excited to grow the Penn Station brand with these new locations,” says Kieran Fetter who leads the ownership group. The franchisee group currently operating stores in West and Central Omaha signed a two-store development agreement to expand its portfolio after impressive performance in the state’s largest market. It works with Workstream, a firm that specializes in hiring hourly employees, which helps with digital recruiting and responding to job seekers almost instantaneously.ĭunaway describes the three keys to its future success as: 1) Continuing to execute on a daily basis with its strong business model, 2) Attracting quality franchisees who seek a positive return on investment, 3) “You can’t be all things to all people,” he says, so it avoids following fads.Penn Station East Coast Subs, the award-winning sandwich chain known for its deli classics, hot grilled subs, fresh-cut fries, and fresh-squeezed lemonade, is adding to its footprint in Nebraska with new locations coming to Bellevue and Papillion. The most difficult challenge it has faced over the last 15 months has been retaining staff and finding new employees. Post-Covid, Dunaway says “Comparative stores sales have increased over 30% on a combined basis for 20.” It also added third-party delivery, which now accounts for 10% of sales. We want to be competitive compared to our competitors and it would be a good incentive to grow with a smaller Midwest brand that has super regional and ultimately national aspirations.” To entice new franchisees in 2021, it offered, in newer, less established markets, a deal with zero percent royalty for six months and 50% off initial franchise fees. Many customers, he cites, go awry with healthier diets with the condiments opting for mayonnaise or Thousand Island dressing. People won’t eat the same menu every night, but “we want to be the sandwich of choice,” Dunaway states.īut many Americans are moving to healthier diets, so why choose it? “We have salads and wraps,” he explains. Its target audience is people aged 18 to 54 years old. “We’re competing for people for every $11 ticket,” he says. A charge of $11 will get a consumer a submarine sandwich, fries and a beverage.
He noted that most submarine shops specialize in lunch while its business is split 50/50 between lunch and dinner. “We like to grow in concentric circles and not jump all over the country,” Dunaway explains. When a chain grows in a 10-to-15-mile radius, consumers are familiar with it.Īsked why a potential franchisee would opt to invest in it rather than its larger rivals, Dunaway replies, “The average profitability of our franchisee’s locations tends to be greater than our competitors.” But it expects to pick up speed in 2022 and anticipates 18 to 25 openings.Īll of its openings will be located in its current 14 states so it can depend on brand recognition to boost sales. Because of the pandemic and its ensuring supply chain and construction delays, its rapid expansion slowed down in 2021 when only four new locations debuted.
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